Shop our best-sellers!
Everyone's favorite ube crinkle cookies!
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We stay rooted.
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Shop the re-up before these sell out!
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Voted Hawaii's Best Ube!
FLAT SHIPPING RATES
to Hawai'i to the continental U.S.
FREE SHIPPING when you spend $100 or more.
Click HERE to get your hands on your fave ube goods!
*Please allow 2-4 business days to process your order(s), and 3-5 business days for shipping.
For more information on shipping, please see the lower half of our FAQ page. Thank you!*
to Hawai'i to the continental U.S.
FREE SHIPPING when you spend $100 or more.
Click HERE to get your hands on your fave ube goods!
*Please allow 2-4 business days to process your order(s), and 3-5 business days for shipping.
For more information on shipping, please see the lower half of our FAQ page. Thank you!*
Thank you to everyone who voted us as the Star Advertiser's Hawai'is Best UBE!
FIRST PLACE YALL--FOR SIX YEARS IN A ROW!!
There are no words to explain how grateful we are for all the love & support you guys grace us with. You guys keep us pushin’ every single day. You guys take ube to the next level! This Filipino staple has been in our household for years, and it’s been a Filipino favorite for decades. We’re so grateful to be able to share a small piece of our heritage with you all. If y’all are down to ride, we hope to continue to do this for many years to come.
Thank you, Hawai’i.
FIRST PLACE YALL--FOR SIX YEARS IN A ROW!!
There are no words to explain how grateful we are for all the love & support you guys grace us with. You guys keep us pushin’ every single day. You guys take ube to the next level! This Filipino staple has been in our household for years, and it’s been a Filipino favorite for decades. We’re so grateful to be able to share a small piece of our heritage with you all. If y’all are down to ride, we hope to continue to do this for many years to come.
Thank you, Hawai’i.
POP-UP EVENT!
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Thursday, November 6th from 4pm-8pm
at Bloomingdale's (Ala Moana Center) Celebrate Hawai'i-based entrepreneurs, 60+ exciting giveaways, 105+ Hawai'i-based companies. PLUS, complementary food & drinks will be provided with your ticket. Don't miss out! Get tickets here! 
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SHOP LOCATIONLocated in the heart of Honolulu, find us at
1284 Kalani Street, Honolulu, Hawaii 96817. Our bake shop is located at the City Square Shopping Center, right next to the famous Kamehameha Bakery, and near other delicious restaurants such as Young's Fish Market, Sugoi, and Utage. SHOP HOURS OF OPERATION: Monday - Thursday: 8am - 7pm Friday - Saturday: 8am - 8pm Sunday: 9am - 4pm Holiday Closures:
Easter Sunday 04/20/2025 Christmas 12/25/2025 New Years Day 01/01/2026 |
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GOODIE WAGON LOCATIONCheck back to see where to catch us next!
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Ube Before Anything Else.Amongst all things heavenly, ube is making it's way to the mainstream. Most people are first drawn to the root crop because of it's vibrant purple color. Not to be confused with taro or sweet potato, ube has been used for decades in Filipino cuisine. Ube, or the purple yam, is a major root crop in the Philippines. Passed from generation to generation are a wide array of desserts that incorporate the purple yam such as halo halo, ube halaya (aka ube jam), ice cream, pastries, dessert fillings and whadda-ya-know.. our very own signature ube cheesecake.
Delectable, rich, creamy, savory... Need we say more? Let your taste buds do the talking. U-be fallin' in love with our treats!
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