Voted Hawaii's Best Ube!
FLAT SHIPPING RATES
to Hawai'i to the continental U.S.
FREE SHIPPING when you spend $100 or more.
Click HERE to get your hands on your fave ube goods!
*Please allow 2-4 business days to process your order(s), and 3-5 business days for shipping.
For more information on shipping, please see the lower half of our FAQ page. Thank you!*
to Hawai'i to the continental U.S.
FREE SHIPPING when you spend $100 or more.
Click HERE to get your hands on your fave ube goods!
*Please allow 2-4 business days to process your order(s), and 3-5 business days for shipping.
For more information on shipping, please see the lower half of our FAQ page. Thank you!*
Thank you to everyone who voted us as the Star Advertiser's Hawai'is Best UBE!
FIRST PLACE YALL--FOR SIX YEARS IN A ROW!!
There are no words to explain how grateful we are for all the love & support you guys grace us with. You guys keep us pushin’ every single day. You guys take ube to the next level! This Filipino staple has been in our household for years, and it’s been a Filipino favorite for decades. We’re so grateful to be able to share a small piece of our heritage with you all. If y’all are down to ride, we hope to continue to do this for many years to come.
Thank you, Hawai’i.
FIRST PLACE YALL--FOR SIX YEARS IN A ROW!!
There are no words to explain how grateful we are for all the love & support you guys grace us with. You guys keep us pushin’ every single day. You guys take ube to the next level! This Filipino staple has been in our household for years, and it’s been a Filipino favorite for decades. We’re so grateful to be able to share a small piece of our heritage with you all. If y’all are down to ride, we hope to continue to do this for many years to come.
Thank you, Hawai’i.
UBAE GOODIE WAGON POP-UP EVENT!
See details below.
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Join us for a family fun event at the Easter Edition of Hot Import Nights 2025 Event details: Hot Import Nights 2025 Saturday, 04/19 from 4pm-10pm Blaisdell Center 777 Ward Avenue Honolulu, HI 96814 There will be show cars, custom builds, sneaker pop-up, food, culture, family fun, and even an Easter Egg hunt for the keiki! Get your HIN 2025 tickets here! |
SHOP LOCATIONLocated in the heart of Honolulu, find us at
1284 Kalani Street, Honolulu, Hawaii 96817. Our bake shop is located at the City Square Shopping Center, right next to the famous Kamehameha Bakery, and near other delicious restaurants such as Young's Fish Market, Sugoi, and Utage. SHOP HOURS OF OPERATION: 9AM - 4PM DAILY Holiday Closures:
Easter Sunday 04/20/2025 Christmas 12/25/2025 New Years Day 01/01/2026 |
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GOODIE WAGON LOCATIONCheck out Hawaii's dopest food truck in beautiful Kaneohe. We are in the Windward Mall parking lot (corner of Kamehameha Highway and Haiku Road; near Leonard's Malasadas). While you're there, snack with us and take in the beautiful scenery all around you.
FOOD TRUCK HOURS OF OPERATION: Thursday-Sunday from 10am -4pm *Closed on 04/19, and 04/20* *see pop-up location(s) above* |
Ube Before Anything Else.Amongst all things heavenly, ube is making it's way to the mainstream. Most people are first drawn to the root crop because of it's vibrant purple color. Not to be confused with taro or sweet potato, ube has been used for decades in Filipino cuisine. Ube, or the purple yam, is a major root crop in the Philippines. Passed from generation to generation are a wide array of desserts that incorporate the purple yam such as halo halo, ube halaya (aka ube jam), ice cream, pastries, dessert fillings and whadda-ya-know.. our very own signature ube cheesecake.
Delectable, rich, creamy, savory... Need we say more? Let your taste buds do the talking. U-be fallin' in love with our treats!
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